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The evolving travel experience: Virtual, actual and in-between



Guided excursions have long been at the heart of travel, but like everything else, the pandemic disrupted
such experiences, and many went virtual. But as travel begins to tick up, existing tour companies are adapting
to social distancing in other ways.

Some are complementing virtual experiences – for instance, guided chocolate tastings with chocolate shipped
before the tour – and tailoring closer-to-home actual adventures, like kayaking and hiking. Others are making
groups smaller or private and moving outdoors.


This fall, a new player, Amazon, took a deep dive into the strictly virtual model with the start of its Amazon
Explore platform, which offers everything from online shopping tours in Peru to tango lessons from Argentina.

Even in destinations that are reopening to international tourism, some operators are waiting for travel to
rebound before switching entirely from virtual to actual. Since Panama reopened to international travel
last month, Jerin Tate, the owner of Panama Day Trips, has guided just a few in-person tours and plans to
continue offering free virtual birding tours in Soberanía National Park near Panama City into December.

“We’re crossing our fingers and hoping, hoping, hoping there’s some semblance of normalcy then,” he said.

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