Tango-Tiger

Launch of the “FN Outlet” plan, a major brand overhaul Bringing digital technology to the new era of retail Awakening after COVID-19 Lue to create a branded product portfolio through 3 flagship brands TEMP 'soft, KUMO and PRIM, salad out of retail outlet products, all channels to expand the business of "instant cars" to the franchise model. Wade in the business of spraying sterilization. Announcement to send services in installments to answer the questions of purchasing power, people are afraid to spend money Before preparing to strengthen the army "Supermarket" new magnets attract customers

Mr. Ben Yim Songwatana Chairman of the Executive Committee And Chief Marketing Officer of FN Factory Outlet Public Company Limited or FN Outlet revealed "Prachachat Business" that the impact of the COVID-19 outbreak สล็อตxo caused the company to accelerate adaptation. To be more retail e-commerce since the past year With the launch of the "Drive-True" model, customers can place orders through Line channels and drive them to a pickup point in the center. And pay in digital form And received a satisfactory response.

In addition, there is a live broadcast of products from each center 10-20 times a day to support the needs and cope with the situation that arises. Including adding more distribution channels in the form of telecollections

The COVID period has lost 60-70% of sales and therefore has to adapt to digital. But the company is fortunate that 80% of its customers are local customers. Causing the customer groups to not escape anywhere But there is no way to buy products There is no opportunity to travel and visit the FN center during the lockdown period. The launch of e-commerce therefore addresses both sales and customer needs.

“Actually, the company started doing online for the past seven years, but it still hasn't been able to catch a lot of direction. And began setting up a digital division in 2017 and generating 3 million baht in sales and increasing to 30 million baht in 2018 and seeing that the channel has high growth potential. Therefore, partnered with Lazada and Shopee to open an office store and in 2019 expand into all online platforms. As a result, sales of more than 70 million baht, the COVID-19 outbreak in 2020, has made the company more direct in terms of e-commerce. Have a company offline There is a live broadcast, selling products and closing sales of 100 million baht and setting a long-term goal of online 10% from total sales. "