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Many people are today considering printing 8.5x5.5 catalogs as their main catalog of choice. While there are tons of very useful and large catalog templates out there Albert Pujols Jersey , a growing number of marketing professionals find that 8.5x5.5 catalogs seem more appropriate to a lot of different catalog marketing situations.

If you are not sure if you do need those smaller catalogs, then you have come to the right place. I am going to give you here a few of the best situations where you should use smaller catalogs like the 8.5x5.5 configuration.

1. When you have to deploy to many numerous locations – Different locations for catalog deployments have different needs. More specifically some of those needs require a specific smaller sized color catalog if you want to deploy to them more effectively.

So if you want to print one big batch of color catalogs that are applicable to a myriad of locations and environments, then printing smaller catalogs is a lot better choice since they can fit almost anywhere. Of course one of the best compromise sizes for your catalogs are indeed 8.5x5.5 inch color catalogs.

2. When you have tons of different deployment methods – If you are planning a lot of different deployment schemes for your catalogs Red Schoendienst Jersey , then it pays to be more practical with the size of your prints. If some of your deployment methods involve envelopes, racks, folders and packages Harrison Bader Jersey , then of course, it is important to try to minimize the standard size of your catalog prints so that they are all applicable to those methods. Smaller catalog templates should be able to fit a lot better and be better matched for these different catalog deployment techniques.

3. When you are deploying to people “on the go” - If your target market are those that are always busy and “on the go”, then it is actually best to also print smaller color catalogs. Why? Because most people on the go do not like picking up large sized prints such as large catalogs. In most cases Paul Goldschmidt Jersey , they won’t actually even bother reading those since they are unwieldy to carry.

With smaller color catalog templates however, this is not the case. People will actually be more inclined to pick up those catalogs because they are easy to carry and read. So if your targets are very busy corporate types or just people that do not want any hassle with color catalogs, printing catalogs smaller is the best way to go to succeed.

4. When you want to save on catalog printing – Of course Dexter Fowler Jersey , if you want to save on the costs of catalog printing, printing smaller is also one of the best choices that you can have. Smaller catalog printing is of course a LOT MORE cheaper since almost half of the material needed has been saved when you compare it to regular color catalogs. So if your campaign or business in crisis then you should try out those smaller color catalogs.

So as you can see, it is pretty clear and straightforward when it is best to print smaller color catalogs. That is why a lot of marketers are migrating towards the 8.5x5.5 catalogs or even smaller so that they can be well adapted to different marketing environments and situations like those listed above. Do you think your own marketing situation warrants such smaller catalog templates? Why review your color catalog content and campaign to find out.

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Posted On : Jan-30-2012 | seen (309) times | Article Word Count : 402 |

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